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Video production is concerned mostly with non-broadcast program making and is generally distributed through DVDs or online. These types of productions are usually made on low budgets, but the low costs don’t necessarily imply low audience levels. On the contrary, millions of people watch them daily, as it is the case with the productions cast on Youtube. Due to the amazing technological advances, the differences between video production and television production are becoming more and more blurred and irrelevant.

Besides the budget and team production size, which will be larger for television programs, the broadcast mode is the one to differentiate between TV and video production since the former reaches larger numbers of people at the same time. TV transmissions are required to follow strictly controlled technical feature levels. Yet, TV productions may be considered a type of video production if a non-broadcast method is used for distribution.

Although video production seems little complex, because of the quick use equipment design, yet there might be a problem in actually doing it. The problem usually occurs because of the human factor in case there is no or little talent, passion and commitment to it. The video camera connects the viewer with a certain spatial location, while the microphone renders the sound.

Most of the users just point the video camera and microphone at the subject and start recording but the result is often dissatisfying. Thus, no matter how easy it may seem, video production involves a few know-how principles beside the producer’s talent of choosing the right subject and the right lighting effects. It is important that you know how to handle the equipment and the different controls and functions that regulate the special effects, or how to increase the efficiency of the equipment – developing the skills required for good camera work and sound production, how to convey ideas and emotions convincingly – using the medium in a smart way, as well as how to take care of the entire system – using practical planning, preparation, and production.

If we discuss video production from the professional perspective, we can say it is both an art and a service meant to videotape, edit and distribute a finished video product. It can include commercials, corporate and event videos as well as to television production. Corporate video production covers a wide variety of purposes, from the recording of events such as conventions, sales and conferences to training education and corporate communication. Video production can also be used at different events whether they are for school, sporting, wedding, and church.

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